Lulu Tourism launches its Marketing Campaign

Manama, Bahrain, May 25, 2008

At a ceremony attended by key figures from the local media, Reef Island Development announced the launch of its marketing campaign and the opening of Reef Island’s Marketing Tent.

The ceremony started with a media tour of the island regarding the construction progress and was followed by a presentation at the tent by the General Manager for Lulu Tourism, Mr. Elias Karaan after which the media were invited to interact with the motorized state-of-the-art model.

On this occasion, Mr. Karaan said, “We are pleased to celebrate with the media the launch of the Reef Island’s marketing campaign.”

He continued, “The motorized model which covers an area of 2045 sqf is a reduced to scale replica of Reef Island. This model allows interested buyers to view every detail of the project’s architectural superiority and the distinctive designs that lend to the island its uniqueness.”

Reef Island, the $1.3 billion project, is considered one of the most prestigious real estate developments in the Kingdom as well as in the region. With its promise of luxurious lifestyle, the project has been attracting investors and real estate developers from Bahrain and the Gulf region who found in the island a tranquil sanctuary in the heart of Manama.

Reef Island stemmed from the vision of its Chairman, Mr. Robert Mouawad who had chosen Bahrain based on his belief in the Kingdom’s promising future. Mr. Karaan stressed his belief in Mr. Mouawad’s vision and explained that the real estate sector in Bahrain is growing immensely.

The 6.23 million sqf man-made island is located on the northern shores of Manama and comprises of 39 residential buildings, 65 villas, 49 beach villas, a five-star hotel as well as vibrant parks, ponds and open green spaces.

For more information, please contact Mrs Soulayma Mouawad, Mouawad Management & Marketing Company
Tel: + 13687868

Notes to the Editor:

About Reef Island: A 6.23 million square feet island on the shores of Manama hosting luxurious residential designs, various open areas and vibrant parks all over the property. The island entails 39 residential buildings, 65 villas, 49 beach villas and a five-star hotel and spa. It will also feature a shopping mall, a medical center and a yacht club. The island will have two phases as completion dates where the first will wrap up in early 2009 and the second will be concluded at the end of 2010.